CEENCO is an international consulting firm specialising in cross-border market entry, procurement, investment facilitation, and strategic expansion between Australia, the Middle East, and China. We support organisations seeking to establish, expand, or optimise their commercial operations across these regions by providing practical, culturally informed, and results-driven advisory services.​CEENCO works with Australian companies expanding into China and the Middle East, Middle Eastern organisations pursuing opportunities in China and Australia, and Chinese enterprises seeking strategic entry and growth across Australia and the Middle East. Our role is to act as a trusted commercial bridge—aligning strategy, execution, and local market realities.​Our advisory capability is grounded in more than 18 years of hands-on international experience across complex procurement, supplier engagement, joint ventures, and cross-border negotiations. This includes deep, on-the-ground exposure to the Chinese market, where CEENCO’s leadership has managed large-scale procurement portfolios across more than 200 categories, profiled over 1,000 suppliers, and led thousands of commercial negotiations and agency agreements. This experience enables CEENCO to identify opportunities and mitigate risks that are often overlooked without in-country expertise.​CEENCO combines regional market intelligence, cross-cultural fluency, and commercial pragmatism to help clients navigate regulatory environments, business culture, and operational challenges. Our approach is informed by long-term professional experience in China, Australia, and the Middle East, as well as advisory work with multinational and Fortune 500 organisations across multiple industries.​With multilingual capability in English, Arabic, and Chinese, and a strong foundation in business strategy, international markets, and professional training, CEENCO supports clients not only in entering new markets, but in building sustainable, long-term commercial relationships.​CEENCO exists to help organisations operate with confidence across borders—connecting markets, aligning interests, and turning international ambition into executable strategy.​